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Are You Copying Competitors or Learning from the Best?
Plus: 38 startups funded this week and how to know if you're chasing operational wins or real transformation.
💸 Who Got Funded – September 2–8, 2025
It was a high-volume funding week with 38 startups raising rounds across pre-seed to Series B, totaling more than $850M in disclosed capital. The AI, healthcare, and fintech sectors dominated early-stage rounds.
Here are notable highlights founders should study — not just for what got funded, but why:
🥚 Pre-Seed
Model Health ($1M) – Personalized health platform
→ Early bets on healthtech AI remain strong — especially with personalization angles.Reprai ($500K) – AI product copilot
→ Tools helping PMs speed up ideation and testing are in demand.
🌱 Seed
FriendliAI ($20M) – AI infrastructure tooling
→ Infrastructure for AI builders is still raising big; dev-centric platforms are hot.Boost My School ($10M) – K-12 fundraising software
→ Niche SaaS + highly engaged users + operational pain = investable opportunity.Eloquent AI ($7.4M) – AI-powered finance customer service
→ Vertical AI platforms that streamline CX in complex sectors are getting funded.Professional.me ($3.1M) – Recruiting platform for technical roles
→ Even in a hiring slowdown, tools that help companies hire faster or better are interesting.Munify ($3M) – Cross-border fintech platform
→ B2B payments and embedded fintech stay hot, especially in emerging markets.
🚀 Series A
Predoc ($30M) – AI-powered healthcare ops platform
→ Investors love AI that clears bottlenecks, not just insights.Xampla ($14M) – Plastic alternative materials
→ ESG is still driving funding — especially with credible IP and climate alignment.Intella ($12.5M) – Arabic speech tech
→ Niche markets + frontier tech = major opportunity.
🔬 Series B
Exa ($85M) – “Search engine for AI”
→ Big bets on infrastructure that powers how we work with models, not just build them.CHARM Therapeutics ($80M) – Cancer drug discovery via AI
→ Biotech + AI continues to draw the largest checks.Ketryx ($39M) – Life sciences compliance automation
→ Niche, high-stakes verticals get rewarded for repeatable process wins.
🔍 Insight: Are You in a Transformation Motion or an Operational One?
One of the biggest mistakes founders make is not being clear on whether they’re pursuing a transformational initiative or an operational optimization.
🧠 A transformational motion is:
Rebuilding your go-to-market model
Launching a new product category
Entering a new customer segment
🛠️ An operational motion is:
Tweaking pricing
Improving retention
Refining onboarding
The mistake? Assigning a strategic transformation to an operator… and then being disappointed when it stalls.
Know the difference. Staff accordingly.
🧠 Founder Framework: Learn From the Best, Not Just Your Competitors
This post hit a nerve on LinkedIn last week:
“While your competitors are copying each other, you're learning from the best in the world.”
Too many startups obsess over direct competitors or ignore them entirely.
The smarter play:
🏆 Study world-class leaders across industries and extract the principles that make them exceptional.
Example:
✨ Disney → for customer journey design
⚙️ Amazon → for logistics excellence
📦 Apple → for product simplicity
Then ask: How can we apply those same principles to our business?
📥 Download: 5 AI Prompts to Upgrade Your Competitive Analysis
To help you run cross-industry excellence reviews using AI, we created a simple prompt pack. It includes:
Discovery frameworks
Principle extraction
Gap analysis techniques
🧠 These are designed to help you innovate across departments — from product to pricing to CX.
Reply with "PROMPTS" and we’ll send the download straight to your inbox.
🧭 Final Thought
Your strategy is only as good as your lens.
If you're only looking left and right at competitors… you’ll get incremental progress.
But if you look up — at world-class leaders across industries — you’ll set a higher bar for excellence.
→ And right now, that’s the competitive advantage most of your peers are missing.
Want help figuring out whether your current plan is transformation or optimization?
Need help building a real strategy cadence into your calendar?
Reply with “STRATEGY SESSION” — we’ll line up a quick coaching call to break it down.
Thanks for Reading,
Apryl Syed, CEO ApetureCodex
The Founders Edge